Zoozoos the ingenious promotional characters used by a telecom network.The creatures in the new Vodafone ads are called ZooZoos. People were already in awe of those cute and lovable characters, but the curiosity heightened when Vodafone disclosed that Zoozooz were not animated, rather humans were playing those characters. People were even more hungry to know about their favorite Zoozooz.
Zoozoos are small pseudo-animated characters with big egg-shaped head, round belly but extremely thin arms and legs. It was a fresh and innovative concept and Vodafone wonderfully promoted their services by creating different stories featuring Zoozoos.
The recent ads of Stock Alerts, Filter Unwanted Callers and Cricket Commentary have really raised the bar which is already higher. These ideas really stick and people actually pay attention and might even remember the short codes given after the ad.
Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their advertisement, which proved to be a great marketing strategy.